Marketing

marketing-partnersThe Airefco Marketing Partner program is intended to help our dealers manage their marketing and advertising initiative by providing them with reference tools, resources and the power of group advertising. The program also serves as a way to reward our dealers’ loyalty to Airefco and the Bryant and Carrier brands.

The Marketing Partner Program is designed for dealers who:

  • Want to grow and enhance their business
  • Are loyal to the Bryant or Carrier brand
  • Advertise and promote the Bryant or Carrier brand

The primary goals of the Marketing Partner Program are to:

  • Help dealers actively market, advertise and promote the Bryant or Carrier brand and their company in the marketplace
  • Provide business tools to grow and enhance dealer’s business
  • Reward loyalty to the Bryant or Carrier brand

2017 ENROLLMENT IS NOW OPEN

Dealers located in the following counties are eligible to participate in the METRO Marketing Partners Program.  Alternately, dealers located in areas outside of these counties are considered “non-metro” and are eligible to participate in the NON-METRO Marketing Partners Program:

METRO MARKETS 4

To enroll in a 2017 Marketing Partner Program click on the appropriate enrollment form listed below:

2017 Bryant Metro Marketing Partner

2017 Bryant Non-Metro Marketing Partner

2017 Carrier Metro Marketing Partner

2017 Carrier Non-Metro Marketing Partner

To help protect the strength of our brands and continue to create value for your dealership, the following tools and guidelines are available:

ad-guidelinesBryant

Bryant Ad-Kit
Bryant Ad Guidelines
Bryant Ad Guidelines At-A-Glance: 2016 – BN – Advertising Guidelines At-A-Glance
Bryant Co-op Claim Form: 2016 – BN – Claim Form fillable

Carrier

Carrier Ad-Kit
Carrier Ad Guidelines
Carrier Ad Guidelines At-A-Glance: 2016 – CA – Advertising Guidelines At-A-Glance
Carrier Co-op Claim Form: 2016 – CA – Claim Form fillable

hvac-partnersHVACpartners.com is designed to be your single source for Bryant or Carrier information on marketing programs, residential and commercial equipment, parts and literature.

First time users can register for HVACpartners.com by going to www.HVACpartners.com, clicking the link “Register as a new user,” and completing the user request form. Your username and password will be emailed to the email address that you include on the registration, typically within 1-2 days.

consumber-rebatesBryant Bonus and the Carrier Cool Cash consumer promotions are designed to assist dealers in promoting system sales and helping dealers improve their product mix during the pre-season. The promotion is offered during the spring and fall and is promoted in Bryant and Carrier national advertising as well as in Airefco/Dealer group advertising. The cost of the rebate is split between the dealer, distributor and factory.

2017 Spring Promotion Dates
Sales & Promotional Period April 1st – June 30th, 2017
Installations Completed April 1st – July 15th, 2017
Homeowner Claims Submitted Online July 31st, 2017 by 4:00 PM PST (6:00 PM CT)
Dealer Paperwork to Airefco August 15th, 2017

 

Dealers must be enrolled in the Bryant Bonus or Cool Cash program by their distributor before offering the promotion to consumers.  All Airefco Marketing Partners are automatically enrolled in the spring and fall promotions. You may contact your Territory Manager for additional information or visit BryantPromotions.com or CarrierIncentives.com.

smart-partsLoyalty is important to us, and for that reason the SmartParts program was created. Members of this elite group are entitled to benefits and discounts on our aftermarket products above and beyond those of the typical dealer. With SmartParts you get expertise of a dedicated parts specialist to help maintain the parts inventory levels you want.

2017 SmartParts Enrollment Form

income-extensionIncome Extension is a dealer loyalty program where dealers can earn deferred income upon retirement. Dealers earn benefits based on their Bryant or Carrier branded equipment purchases each year they maintain eligibility. It is not a 401K retirement plan but can supplement retirement income and requires no matched contributions. The cost of the program is split between Airefco and the factory. Enrollment in Airefco’s Marketing Partners Program is required to be eligible.

Contact your Territory Manager for complete details.