Marketing Partners Program

The Airefco Marketing Partner program is intended to help our dealers manage their marketing and advertising initiatives by providing them with reference tools, resources and the power of group advertising. The program also serves as a way to reward our dealers’ loyalty to Airefco and the brands we carry.

Factory Authorized Dealer

FACTORY AUTHORIZED DEALERS

The Factory Authorized Dealer Program is a national factory program for Bryant’s and Carrier’s best dealers. The program is designed to promote the benefits of Factory Authorized Dealers to the public and drive leads to these dealers. This is strictly a factory program, but enrollment in Airefco’s Marketing Partners Program is required to be eligible.

FAD dealers earn their distinction. It isn’t “given” to them. And, because they back their commitment to excellence with proven performance, Bryant and Carrier enthusiastically back them with a satisfaction guarantee. FADs have earned not only our respect but, most importantly, the respect of their customers.

The Factory Authorized Dealer program is designed for dealers who:

Are loyal Bryant or Carrier dealers who actively promote the Bryant or Carrier brand and products
Want to be the best in their markets
Are committed to excellence in quality, expertise and customer service
Believe that the FAD status will lend additional credibility and value to their business

The primary goals of the FAD program are:

To create a higher standard in the HVAC industry
Build equity for FADs via a Bryant or Carrier endorsement
To drive more leads and more sales to Factory Authorized Dealers

For more information on how to become a Factory Authorized Dealer, contact your Territory Manager.

Marketing Partner

The Ferguson HVAC Marketing Partner program is intended to help our dealers manage their marketing and advertising initiative by providing them with reference tools, resources, and the power of group advertising. The program also serves as a way to reward our dealers loyalty to Airefco and the Bryant and Carrier brands.

The Marketing Partner Program is designed for dealers who:

Want to grow and enhance their business
Are loyal to the Bryant or Carrier brand
Advertise and promote the Bryant or Carrier brand

The primary goals of the Marketing Partner Program are to:

Help dealers actively market, advertise and promote the Bryant or Carrier brand and their company in the marketplace
Provide business tools to grow and enhance dealers’ business
Reward loyalty to the Bryant or Carrier brand

2025 ENROLLMENT – OPEN

Dealers located in the following counties are eligible to participate in the METRO Marketing Partners Program. Alternately, dealers located in areas outside of these counties are considered non-metro and are eligible to participate in the NON-METRO Marketing Partners Program:

To enroll in a 2025 Marketing Partner Program:

If you were a Marketing Partner last year, you will automatically be re-enrolled in this year’s program. Please contact your Territory Manager for additional information.
If you’re new to the Marketing Partner program, please click on the appropriate enrollment form listed below:

Advertising Guidelines

ADVERTISING GUIDELINES

To help protect the strength of our brands and continue to create value for your dealership, the following tools and guidelines are available:

BRYANT

Bryant Ad-Kit: https://adkit.bryant.com/en/us/marketing-materials/
Bryant Ad Guidelines: https://adkit.bryant.com/en/us/guidelines/
Bryant Ad Guidelines At-A-Glance: attach PDF
Bryant Co-op Claim Form: attach PDF

CARRIER

Carrier Ad-Kit: https://adkit.carrier.com/en/us/marketing-materials/
Carrier Ad Guidelines: https://adkit.carrier.com/en/us/guidelines/
Carrier Ad Guidelines At-A-Glance: attach PDF
Carrier Co-op Claim Form: attach PDF

Ad-Kit & Claim Form

To help protect the strength of our brands and continue to create value for your dealership, the following tools and guidelines are available:

Bryant

Bryant Ad-Kit

Carrier

Carrier Ad-Kit

HVACpartners.com

is designed to be your single source for Bryant or Carrier information on marketing programs, residential and commercial equipment, parts and literature.
First-time users can register for HVACpartners.com by going to www.hvacpartners.com, clicking the link “Register as a new user,” and completing the user request form. Your username and password will be emailed to the email address that you include on the registration, typically within 1-2 days.

Consumer Rebate Promotions

Bryant Bonus and the Carrier Cool Cash consumer promotions are designed to assist dealers in promoting system sales and helping dealers improve their product mix during the pre-season. The promotion is offered during the spring and fall and is promoted in Bryant and Carrier national advertising as well as in Airefco/Dealer group advertising. The cost of the rebate is split between the dealer, distributor, and factory.

KEY PROMOTION DATES

Sales & Promotional Period	March 3 – June 27, 2025
Installations Completed	March 3 – June 27, 2025
Last Day to Claim Online	July 27, 2025
Dealer Enrollment*	2025 Marketing Partners are Automatically Enrolled

All Marketing Partners are automatically enrolled in the spring and fall promotions. You may contact your Territory Manager for additional information or visit www.BryantPromotions.com / www.CarrierIncentives.com.

SmartParts

SmartParts is an “Inventory Solution” program that allows you to have access to a vast inventory of parts and accessories that you need to service your customers all while earning credit for every part purchased from Airefco. Contact your Parts Territory Manager and ask how you can participate.

2025 Smartparts Enrollment (Click Here)

Income Extension

income-extension Income Extension is a dealer loyalty program where dealers can earn deferred income upon retirement. Dealers earn benefits based on their Bryant or Carrier branded equipment purchases each year they maintain eligibility. It is not a 401K retirement plan but can supplement retirement income and requires no matched contributions. The cost of the program is split between Airefco and the factory. Enrollment in Airefco’s Marketing Partner Program and the Factory Authorized Dealer Program is required to be eligible.